Why postcards should be part of your marketing.
Direct mail marketing has three goals:
- To be opened
- To be read
- To get the order (or, in your case, to get them to call)
Postcards achieve the first two goals automatically.
As anyone who has ever been our prospect knows, we believe strongly in the power of postcards. They are a sure-fire medium that doesn’t have to be opened to be read, are inexpensive to send and are easy for your prospects to read. Even if they don’t read the postcards, they see them, and you take one step closer to getting into their minds and to them buying from you.
Over the last five years, we have sent out more than 50 different, full-color postcards to promote our products and services to Jostens reps and to our yearbook and workshop customers. Many of you have been on the receiving end of those postcards, and you know how we have gotten into your minds.
We want to help you get in the minds of your prospects and customers. We can produce low-cost, completely personalized postcards for you to send to your yearbook, scholastic, workshop or OurHubbub customers as well as any other prospects for any other product or service you sell.
Use one of our standard designs, personalized with your contact info, that we can send to you for mailing from your office, or we can create custom designs just for you. We highly recommend that should you decide to mount a postcard campaign for any product or service, you do at least four successive postcards on a regular weekly basis in addition to whatever marketing you have ongoing. For a long-term sale we recommend eight successive weeks. That's why our standard design postcards feature four or eight in each series.
There are lots of places where you can buy full-color, direct mail postcards, but most of them require purchases of 1,000 or more. We can run as few as 50 and still keep the cost low enough to make them a viable part of marketing...you.
And we can handle the entire campaign for you, including labeling and mailing.
To see our studio-designed postcards for Yearbook reps, click here.
To see our studio-designed postcards for Scholastic reps, click here.
To see our Elementary campaign for Yearbook Reps, click here.
To order, click here.